By Elie Khouri, CEO, Omnicom Media Group MENA With the amount of data and technology available today, marketers are expected to be more accountable…

M.H. Alshaya Co. has acquired a strategic stake in Noon, the region’s new e-commerce platform. Alshaya will also become a seller on Noon’s marketplace…

FP7/DXB has successfully retained Jawwy, the digital mobile brand from STC. Earlier this year FP7/DXB re-pitched for the opportunity to continue its partnership with Jawwy.…

Global growth consultancy Penso has won a competitive pitch to build and manage the omni-channel marketing experience for Yas Mall in Abu Dhabi. In…

In May 2017, Al Jazeera became one of the many channels to partner with Snapchat in the region to be featured in its ‘Discover’…

At its first regional Audio Day conference in Dubai yesterday, music streaming company Anghami announced a new global technology for ad-supported music streaming making…

Following the announcement by GroupM of merging MEC and Maxus into one entity back in June 2017, we now have a name for the…

Car search website CarInsight.com has appointed The MediaVantage as its exclusive media sales representatives for the Middle East. The contract, awarded after a competitive…

By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc Of late, I have been meeting a whole lot of people in…

Vino El Khatib, chief marketing and brand officer, Majid Al Futtaim – Holding, explains the premise behind the company’s new regional brand campaign “Create…

Ziad Rahhal, LinkedIn’s head of marketing solutions for MENA talks about how B2B campaigns need to get the attention they deserve and what B2B…

By Nidal Abou Zaki, managing director, Orient Planet Group The emergence of social media platforms has taken the Arab region by a storm. In…