
April 26, 2024
Once an Influencer, Now a Creator: What Difference Does it Make?
As the demand for content continues to grow, the creator economy promises to thrive, as long as it matures wisely, says Anthony Nghayoui, Social…
April 26, 2024
As the demand for content continues to grow, the creator economy promises to thrive, as long as it matures wisely, says Anthony Nghayoui, Social…
April 26, 2024
Landor announces Lara Assouad as Executive Creative Director for the Middle East, to ignite regional creativity and further strengthen the global creative vision.
January 26, 2017
Simon Jenkins, global social media director, Socialyse – part of the Havas Group, on his first week with the Amazon Echo My name is…
January 20, 2017
Described as an ad storytelling platform for millennials, mCanvas has partnered with IAS Media in the Middle East to bring its mobile ad formats…
January 11, 2017
Publicis Groupe’s restructure last year saw the group being restructured into Publicis Communications and Publicis Media.
January 11, 2017
PHD’s opening account back in 2006, Arla Foods, has reappointed the media agency for the second time following a four-way market review with other…
January 11, 2017
Dubai-based creative tech house Brndstr has opened what it claims to be the region’s first dedicated bot (social chat robots) studio and VR lab.
January 8, 2017
Performance marketing tech company Criteo has launched ‘Kinetic Design,’ its patent-pending ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized…
January 8, 2017
Grey Beirut has won the global advertising account for water pipe firm Nakhla Tobacco Company.
January 8, 2017
Gameloft Advertising Solutions has partnered with Moat, a SaaS analytics and intelligence company focused on building products for brand advertisers and premium publishers.
January 5, 2017
Following a multi-agency pitch process, Dentsu Aegis Network’s Carat has won the global remit for media strategy, planning and buying for Standard Chartered Bank,…
January 3, 2017
Set up in the UAE in 2005, Magna Global – owned by IPG globally and by MCN in the region – has since grown…
January 2, 2017
Boutique PR and digital brand activation agency, McCollins Media has added DownTown Café to its roster of F&B clients.
January 2, 2017
Digital ad monitoring company OOX launched “mobile advertising monitoring” as part of its flagship service OOXmonitor last month.