Medpush has signed an affiliation agreement with EMM International, a global media auditing, and management consultancy firm to represent it in the MENA region.…

By Ahmad Badr, strategy director, Siegel+Gale London There was a point in time when brands were the aspiration, but in our new world, brands…

Havas Group’s announcement last week that it is scrapping its standalone creative and media groups, and integrating them into single regional P&Ls, did not…

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by…

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr Love them or hate…

By Ali Nehme, chief strategy officer, Publicis Media Middle East Accomplished business leaders often seem to have a more focused mind than ordinary people.…

DMS, which serves as the digital arm of Choueiri Group, has become the first digital entity in the region to partner with New York-based…

It’s exciting times for Snapchat’s regional office, which has made a number of key appointments in the last few months. With ex-Yahoo Hussein Freijeh…

MEC has launched its specialist e-commerce consultancy, MEC Commerce, in the MENA region. The new division combines the services of a media agency with…

FP7/DXB has won the advertising pitch for Atlantis, The Palm Dubai. The pitch was initiated toward the end of 2016 with the objective of…

Headquartered in Warsaw, Poland, Clipatize initially started as a video production house. Since its launch in 2015, it has grown to become an integrated…

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning,…