Socialbakers has added video performance benchmarks for social networks to its Socialbakers Suite. These benchmarks let marketers view their video performance metrics in a…

By Marta Buryan, social media analyst at Socialbakers

Win builds on and consolidates a longstanding and trusted partnership between the two businesses.

Executive search consultancy Hanson Search held a roundtable on 24th October to discuss the future of management consultancies bringing together clients such as Abed…

By Hussein Dajani, general manager – digital marketing, AMI region (Africa, Middle East, and India), Nissan Motor Corporation So many new lingos out there,…

By Dr. Nicolas Narcisse, co-president of Thinkers & Doers Setting businesses in motion In today’s world, very few haven’t noticed that businesses in all fields…

By Debjani Mukherjee, Consultant, FTI Consulting Gulf What do you think of when someone says Artificial Intelligence (AI)? For most people in the PR…

Dubai-based creative communications agency, INTEGR8 has been appointed by LACASA Holdings to launch its upcoming Palestine-based shopping mall. Plans for the mall were first…

IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its…

Leo Burnett Dubai has acquired a new client, Sharjah Commerce and Tourism Development Authority after initial pitching rounds. The Publicis Groupe ‘Power of One’…

After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for…

Following its recent opening, ALISA PR has launched a new website at www.alisapr.com. As part of its brand identity growth, the new site is…