As consumers lose trust in traditional media, they turn to influencers who can play a crucial role in expanding the brand’s online presence. HAVAS Red…
Publicis Media has created a next generation board, which will work with the company’s global executive group to address opportunities and drive transformation across the…
By Reda Raad, Group CEO at TBWARAAD I first started out in advertising as a junior account executive, which essentially meant analyzing newspaper ads.…
By Rance Crain, President of Crain Communications and editor-in-chief of Advertising Age Disruption was on the minds of several Advertising Hall of Fame inductees I…
Co-founded by social media specialists, Annie Meikle and Iona Al Suwaidi, the Owner and Founder of Aurora Communications, The Social Shop by Aurora is…
Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a…
To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group, has extended its partnership with Pathmatics to…
Rotana Media Service’s entertainment, music, movie and sports video highlights will become available on Twitter, allowing viewers to follow the action and conversations around…
By Puja Pannum, managing director, Blis MENA Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain…
Following a number of new business acquisitions in 2016 and the successful retention of existing accounts, the Paris-based consultancy Research Company Evaluating the Media…
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