Following the announcement by GroupM of merging MEC and Maxus into one entity back in June 2017, we now have a name for the…

Car search website CarInsight.com has appointed The MediaVantage as its exclusive media sales representatives for the Middle East. The contract, awarded after a competitive…

By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc Of late, I have been meeting a whole lot of people in…

Vino El Khatib, chief marketing and brand officer, Majid Al Futtaim – Holding, explains the premise behind the company’s new regional brand campaign “Create…

Ziad Rahhal, LinkedIn’s head of marketing solutions for MENA talks about how B2B campaigns need to get the attention they deserve and what B2B…

By Nidal Abou Zaki, managing director, Orient Planet Group The emergence of social media platforms has taken the Arab region by a storm. In…

Global travel search engine, Skyscanner, has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East…

Earlier this year, in May, Snap Inc. launched the Discover feature featuring local partners including Al Arabiya, Al Jazeera, Layalina.com, MBC, Sayidaty, Sky News…

As Twitter celebrates the 10th anniversary of the hashtag, we review the *top 5 brand-related hashtags in the Middle East – not just on Twitter,…

Ras Al Khaimah based real estate development and investment company, Al Hamra Group, has appointed Horizon FCB to lead on all branding and advertising…

WPP’s Grey Group has acquired a majority stake in independent regional digital marketing agency, hug digital. Hug digital was founded in 2009 by Oussama Jamal (Chairman)…

Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The revamp includes a $1.5 billion expansion and the…