With Ramadan quickly approaching, advertisers are planning for one of the busiest months of the year. This also extends to the digital landscape, which…

By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the…

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10…

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…

Hotwire, the global communications agency, represented in MEA through its exclusive partner Active Digital Communications, has announced an exclusive partnership with The Hoffman Agency…

Facebook has asked Amazon to take down the data bases, in response to millions of user information being exposed. Researchers at a cybersecurity firm,…

Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant…

By Jeremiah Rosen Recent documentaries about business scandals are captivating audiences. Take, for example, the behind-the-scenes looks at the infamous Fyre Festival disaster and…

By Jack Neff It’s time to put on your thinking caps, or at least get test subjects to. Neuromarketing has gone from the realm…

by Volkan Çağsal, CEO of Adphorus Digital advertising was almost half of all advertising spend in 2018, and it keeps growing, with two in three…

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered…

1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in…