
May 16, 2024
Exploring the Creative Ad Landscape in the Era of AI
AppsFlyer’s latest report reveals key insights about the intersection of AI, user-generated content, and the quest for the ‘creative winner’ in the complex world of digital…
May 16, 2024
AppsFlyer’s latest report reveals key insights about the intersection of AI, user-generated content, and the quest for the ‘creative winner’ in the complex world of digital…
May 15, 2024
The Global Consumer Outlook Report 2024 sheds light on the top concerns of UAE consumers and explores trends and insights that shape the consumer landscape.
August 1, 2017
Leo Burnett Dubai has won an 18-month assignment with Big Ticket Abu Dhabi. The new partnership will see Leo Burnett along with Optimedia and…
July 31, 2017
(Ali Al-Zahid, CEO of Zain Iraq with Naji Bolous MD of Memac Ogilvy Beirut) Memac Ogilvy has partnered Zain Iraq, part of Zain Group…
July 27, 2017
By Amol Ghate, Managing Director, Kantar Insights – UAE The proliferation of digital media has led to massive fragmentation leaving marketers scrambling to understand which…
July 27, 2017
On July 26, users in the UAE found themselves unable to access Arabian Business’ website and were instead redirected to a page with the…
July 27, 2017
Dubai-based Access Influence has a new digital platform that connects brands with customers. The platform rewards consumers for sharing experiences about brands and also…
July 26, 2017
Subscription VOD service iflix has launched in Lebanon. With a 30-day free trial, the service kicks off with Egyptian comedy series, Waklinha Wala. A…
July 26, 2017
JCDecaux and its Emirati partner, DXB Media Advertising, have won a new street furniture contract in Dubai for 10 years, following a competitive tender…
July 26, 2017
The digital marketing ecosystem has undergone significant shifts over the past decade. The traditional approach that simply showcases products, services, and a brand image…
July 25, 2017
liv. the digital-only lifestyle bank by Emirates NBD, has appointed Dubai-based digital marketing agency Netizency as its new social media agency. Targeted at millennials,…
July 25, 2017
By Jamal Al Mawed, Head of Public Relations and Communications for Rolls-Royce Motor Cars in the Middle East, Africa, and South America Summer is…
July 24, 2017
Michelin, the worldwide mobility giant has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will…
July 24, 2017
PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed…