The last two years have been a roller coaster for Publicis Groupe. Following the introduction of its “Power of One” philosophy, the group has…

It is not new. It started more than 10 years ago when Saudi Arabia came in second place after the UAE with $911 million…

Earlier this year, BPG Maxus re-pitched for the opportunity to continue its partnership with Global Village. It has now re-won the account for the…

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to adjust their marketing strategies. Most jumped…

UAE local Mohammed Khamis Ali Al-Yammahi has set up his own communications and digital marketing company MY Communications, headquartered in Dubai. Launched in June…

By Ayman Jaber, founder, and ECD of INTEGR8  When it comes to industry awards, marketers often disagree on the significance of touting a crystal trophy.…

According to industry sources, Publicis Media, MCN’s Initiative and GroupM are pitching for the Nestlé account, which has been with GroupM’s MEC, which recently…

Named after the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship is a global opportunity launched by J. Walter Thompson and…

By Puja Pannum, Blis MD, MENA Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with…

Global customer experience agency, Albatross CX launched its app at the TFWA Digital Village 2017. The CX app is a mobile solution equipped with…

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on…

Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, on how retailers can tap one of the world’s hottest commodities to create truly unique customer…