By Debjani Mukherjee, Consultant, FTI Consulting Gulf What do you think of when someone says Artificial Intelligence (AI)? For most people in the PR…

Dubai-based creative communications agency, INTEGR8 has been appointed by LACASA Holdings to launch its upcoming Palestine-based shopping mall. Plans for the mall were first…

IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its…

Leo Burnett Dubai has acquired a new client, Sharjah Commerce and Tourism Development Authority after initial pitching rounds. The Publicis Groupe ‘Power of One’…

After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for…

Following its recent opening, ALISA PR has launched a new website at www.alisapr.com. As part of its brand identity growth, the new site is…

Two PHD MENA clients have extended their relationship with the media planning network after recently concluded competitive reviews. Dubai World Trade Centre (DWTC) has…

In September, Twitter launched a test that expanded the 140-character limit to 280 characters. The test was met with mixed reactions – mostly negative,…

As it expands its footprint across the region, DDB EMEA has partnered with Oman-based Jabreen Advertising. Named Jabreen DDB, the Muscat-based agency brings with…

Following an extensive pitch process, Publicis Media’s agency Starcom continues its longstanding relationship with OSN, one of the leading broadcast satellite providers serving the MENA…

Leo Burnett and Optimedia will manage the campaign for Bloom Education, whose new campus is set to open during the 2018 academic year in…

Lightblue, which has positioned itself as a “brand adventures agency”, has announced that Craig Borthwick will be joining existing partners and founders David Balfour…