Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move,…

Audio, or an audio ad, has been around since the times of radio. Today, audio ads have taken on a new life thanks to…

In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.  What are the…

A year after what Goldman Sachs labeled the “the biggest M&A deal in the Arab World” i.e. the Amazon/Souq deal, Noon has announced its…

From arcade games to high-end Playstations to Candy Crush… gaming has undergone a massive evolution. Through this evolution, somehow, it managed to stay away…

There’s always a new medium, a new channel, to look out for in the world of advertising. The pervasiveness of the Internet and smartphones…

The social media giant just can’t seem to catch a break ever since news of Cambridge Analytica broke. Two days in front of the…

Publishers have many reasons to be unhappy with the walled gardens of Facebook but most recently they have been upset with Google’s moves as…

A global automotive client that spent $4.1 billion on advertising globally put its global creative account on review in April spelling bad news for…

Triangle MENA (Triangle), a creative agency that specializes in building comprehensive online experiences, has successfully deployed two new digital products for the Saudi Broadcasting…

Hotels in the UAE are targeting residents of the country with special discounts and offers. While most tourist spots – and sometimes hotels –…

Following a multi-agency pitch earlier this year, Socialize has been awarded the digital communications and social media mandate for Sony across the Middle East…