Ford launched its global review in April this year putting incumbent WPP’s Global Team Blue (GTB) under peril, especially at a time when the…

The retail industry in the region – especially in the UAE and KSA – has undergone massive changes in the last two years. Between…

By Stacy Fernandes, communications executive at Active DMC By now I am sure you have heard of trending viral videos like the Ice Bucket…

Volkswagen AG mapped out details of its transformation from a mass manufacturer of cars to a provider of transportation services by unveiling a car-sharing…

Appetite Creative Solutions, the creative technology agency for innovative digital solutions, has launched Liquid Skins, its Programmatic Guaranteed solution allowing high impact creative, delivered…

No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need…

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning…

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to…

Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like Hamleys, Nissan and Emirates NBD are just a…

In the battle of online versus traditional and e-commerce versus retail, the former platforms have been touted as the clear winners. However, recent moves…

Grey is out as Revlon’s global agency of record after a year, the agency confirmed. “Our contract ran through June, and we both chose…

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…