L to R: Yahya El Mir, Yves-Michel Gabay, and Grégory Pallière Founded by Yahya El Mir and Grégory Pallière in Lyon, France, five years…

Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by…

Dubai-based global incentives brand, The Entertainer, has decided to go all digital starting 2018. This means doing away with the famous physical booklet after…

Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring…

Mint MENA started as a humble production consultancy in 2010 with a vision of extracting the TV producer resources from agencies to cut their…

Because it’s not enough to have ads in the virtual world, Snap is now bringing ads into the real world. In May, the camera…

Mnawar Jamil Shourakaa is the founder of and chief copywriter at CopyArabia. With over ten years of experience in both, English and Arabic copywriting…

The last two years have been a roller coaster for Publicis Groupe. Following the introduction of its “Power of One” philosophy, the group has…

It is not new. It started more than 10 years ago when Saudi Arabia came in second place after the UAE with $911 million…

Earlier this year, BPG Maxus re-pitched for the opportunity to continue its partnership with Global Village. It has now re-won the account for the…

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to adjust their marketing strategies. Most jumped…

UAE local Mohammed Khamis Ali Al-Yammahi has set up his own communications and digital marketing company MY Communications, headquartered in Dubai. Launched in June…