Hotwire, the global communications agency, represented in MEA through its exclusive partner Active Digital Communications, has announced an exclusive partnership with The Hoffman Agency…

Facebook has asked Amazon to take down the data bases, in response to millions of user information being exposed. Researchers at a cybersecurity firm,…

Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant…

By Jeremiah Rosen Recent documentaries about business scandals are captivating audiences. Take, for example, the behind-the-scenes looks at the infamous Fyre Festival disaster and…

by Volkan Çağsal, CEO of Adphorus Digital advertising was almost half of all advertising spend in 2018, and it keeps growing, with two in three…

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered…

By Jack Neff It’s time to put on your thinking caps, or at least get test subjects to. Neuromarketing has gone from the realm…

1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in…

French automotive manufacturer, Groupe PSA, has selected independent creative shop, Science & Sunshine, to handle creative for Peugeot in the Middle East after a…

By Alfonso De Gaetano, Director – Global Partnerships Emerging Markets at Google The news publishing business is facing a challenging and complex reality. First, people…

TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes. According to a new study…

Facebook Inc. disclosed a flaw on its social network that made passwords of hundreds of millions of users visible to employees. However, the company…