Though marketers such as Mozilla and Pep Boys have said they’re pulling spending on Facebook ads at least for now, advertisers across the board…

Serviceplan will provide full communications services for three XDubai projects: XPark JR, a 3,100m squared park located at Kite Beach XLine Dubai Marina, a…

Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and…

Meraas has tapped independent agency Digital Willow, which is expanding its footprint in the Middle East with this win. “We are confident that our partnership…

As users spend more time on their mobile devices, being able to target them on-the-go is of increasing importance to advertisers. And now, Snapchat…

Wissam Malaeb is the chief operating officer at Mirum, responsible for day to day operations. Wissam has 15 years of digital experience, particularly with…

Brad Stulberg gets constant messages from Facebook to come back. It asks him to check in and see what he’s been missing since he stopped…

Elon Musk is hopping on the #DeleteFacebook digital bandwagon. The CEO of Tesla Inc. and Space Exploration Technologies tweeted Friday that he wasn’t aware…

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration…

Image credit: Christophe Morin, Bloomberg Facebook has suspended Cambridge Analytica, a data company that helped President Donald Trump win the 2016 presidential election and…

Credit: Illustration by Mary Ellen Forte Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According…

Marketing used to be about the 4 Ps of price, product, promotion and place. But that isn’t the case anymore. In a world of…