By Sharvari Alape  Technological advancements through digital innovations are driving companies to transform their workforce. According to a report by Research and Markets, the…

By Sharvari Alape Over the past few years, we have seen companies consolidating the Chief Marketing Officer roles into “chief growth officer” and other…

With a growing necessity to operate cost-effectively within the market, more clients on a global level are stressing to have a transparent relationship with…

The riding giant Uber has announced earlier this week a layoff of third of its’ global marketing team.  Some of the members of the…

Van Gogh is unique. No other human being could mimic his work to perfection – but an AI could. A quick search on the…

By Drew Neisser Most new CMOs arrive with a mandate to find ways to make marketing more effective. Ironically, only a small percentage ask for…

To many over-the-top (OTT) providers, an ad-supported video on demand (AVOD) service is merely a tool to garner interest and funnel viewers to their…

By Garett Sloane Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire…

Internationally accredited advertising agency, TBWA, announced in a press statement today, a change in its creative team in their Dubai headquarters, which according to…

Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users…

By Sharvari Alape The DIFC Data Protection Law No. 1 of 2007 is due to be modified soon with the new proposed Data Protection…

One of the main challenges viewed in adopting Artificial Intelligence is the gender biases available in the data. Hence, as part of an ongoing…