Following its recent opening, ALISA PR has launched a new website at www.alisapr.com. As part of its brand identity growth, the new site is…

Two PHD MENA clients have extended their relationship with the media planning network after recently concluded competitive reviews. Dubai World Trade Centre (DWTC) has…

In September, Twitter launched a test that expanded the 140-character limit to 280 characters. The test was met with mixed reactions – mostly negative,…

As it expands its footprint across the region, DDB EMEA has partnered with Oman-based Jabreen Advertising. Named Jabreen DDB, the Muscat-based agency brings with…

Following an extensive pitch process, Publicis Media’s agency Starcom continues its longstanding relationship with OSN, one of the leading broadcast satellite providers serving the MENA…

Leo Burnett and Optimedia will manage the campaign for Bloom Education, whose new campus is set to open during the 2018 academic year in…

Lightblue, which has positioned itself as a “brand adventures agency”, has announced that Craig Borthwick will be joining existing partners and founders David Balfour…

On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five…

Makooky World is a new Arabic content platform for children in the Middle East. The platform is unique in its offering in that it…

Five of WPP’s brand consultancies and design agencies, Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT, are coming together to create a global…

The struggle for screen time evolved into that for eyeballs and then attention. In today’s Facebook-dominated age, the struggle is now about appearing on…

As technological advancements spur the pace of change around the world, the advertising and media industry is naturally affected. One of the key areas impacting…