Grey Group Middle East and North Africa (MENA), has won JTI’s account, to develop its brand management and communication in GCC with a focus…

Google’s answer to header bidding, an approach to selling online ads that threatened its overwhelming dominance in that business, is becoming widely available now…

FP7 Dubai has won the Dubai Properties account and will launch “multifaceted creative campaigns,” according to a statement. The relationship took effect in December…

YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new…

Image credit: Anindito Mukherjee/Bloomberg Irwin Gotlieb hasn’t taken two consecutive weeks off in the last 48 years. That’s about to change. The GroupM chairman…

(L to R: Walid Sanjad, social media manager at Netizency; Vanessa Karlsson, digital and PR manager at Imkan; Tamara Habib, business director at Netizency; Michael…

E-commerce is a burgeoning industry with AT Kearney expecting e-commerce in the UAE to grow at a compound annual growth rate of 25 percent…

WPP has confirmed that its board is investigating its CEO, Martin Sorrell, in response to undisclosed alleged “personal misconduct.” “The Board of WPP has…

UAE telco du has been conducting its agency review since last year. The media agency review concluded at the end of last year with…

Arab News editor-in-chief Faisal J. Abbas presents the award to veteran Saudi journalist Khaled Almaeena, former editor of Arab News Saudi English-language daily, Arab…

YouTube is still showing 30-sec unskippable ads YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the…

  What do you love about this industry? The variety. The fact that I learn something new, about mainstream or obscure industries and companies,…