April 26, 2024
Once an Influencer, Now a Creator: What Difference Does it Make?
As the demand for content continues to grow, the creator economy promises to thrive, as long as it matures wisely, says Anthony Nghayoui, Social…
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Read moreApril 26, 2024
Landor Appoints Designer & Artist Lara Assouad as Executive Creative Director
Landor announces Lara Assouad as Executive Creative Director for the Middle East, to ignite regional creativity and further strengthen the global creative vision.
Read moreJanuary 24, 2018
C&B retains Dubai Judicial Institute
Cicero & Bernay Public Relations (C&B) has retained Dubai Judicial Institute (DJI) as a client, and will be continuing to provide the entity with…
Read moreJanuary 23, 2018
Emirates NBD now has three agencies handling its account
Emirates NBD has retained its creative agency of seven years, FP7 while adding Leo Burnett Dubai to the roster. FP7 will manage creatives and…
Read moreJanuary 22, 2018
Experts weigh in on the Huawei advert
Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.
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January 21, 2018
What does WhatsApp’s Business app mean for you?
“People all around the world use WhatsApp to connect with small businesses they care about — from online clothing companies in India to auto…
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January 21, 2018
This influencer advert by Huawei is making people cringe
Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.
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January 18, 2018
Sojern’s latest acquisition to increase Facebook adoption for travel
Sojern, a global demand engine for reaching travelers, has acquired Facebook & Instagram Marketing Partner (FMP) Adphorus, one of the leading FMPs specializing in…
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January 18, 2018
Is digital the only way to connect with MENA consumers?
Global market research company YouGov believes that the only way to create an effective dialogue with consumers in the MENA region is through digital.…
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January 16, 2018
Leaderships lessons from Justin McGuire
Right now, I’m sat in Sri Lanka at the end of a wonderful family holiday, reflecting on 2017 both professionally and personally and full…
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January 11, 2018
The MediaVantage to represent Qunar.com in the Middle East
UAE-based media sales representative company The MediaVantage has been awarded the exclusive contract to represent Qunar.com, a search engine in the outbound Chinese travel…
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January 7, 2018
CEO Simon Hudson steps down as Brndstr goes global
After four years of leading Dubai-based creative tech firm Brndstr, founder Simon Hudson, has stepped down from his role as CEO. Having supported over 200…
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January 4, 2018
Publicis Groupe wins the consolidated McDonald’s GCC business
McDonald’s has selected Publicis Groupe to handle its consolidated business portfolio in the GCC region.
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January 3, 2018
How Gameloft is helping advertisers
5 mins with Yann Fourneau, vice-president of sales & marketing SEMEA, Russia & LATAM People usually know Gameloft only for creating mobile games. What can…
