Following issues of brand safety, measurability, data privacy and transparency, tech giants – mostly Facebook – have got themselves in hot water. Just last…

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia. The agency also…

By Dalia Halabi, manager – brand entertainment, OMD While the social platform play may be new, influencer advertising certainly isn’t. Though the faces have…

“Design is more than a logo. Design is a strategy made visible.” These are the words of Moira Cullen, vice-president of global beverage design…

Starting as media research director at Optimedia Italy in 1995, Vittorio Bonori has spent the last 23 years with the Groupe, moving into his…

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia.…

Alphabet-owned Google continued to see its ad business grow in the first quarter, the company said as it reported earnings on Monday, but CEO…

By Waseem Afzal, general manager of OMD MENA’s e-commerce arm, Transact Every year, Seamless Middle East brings together experts and businesses from all over…

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning…

The review comes at a particularly bad time for WPP, which has been operating without a CEO since Martin Sorrell stepped down earlier this…

Companies offering help in meeting the European Union’s upcoming General Data Protection Regulation (GDPR) are bidding up the price on search ads for “GDPR”…