7 questions with  J. Walter Thompson Beirut’s creative director, Paola Mounla 1. What are the challenges you have faced on account of being a woman?…

Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of…

In 2016, talent and recruitment group MCG Group launched a subsidiary recruitment consultancy, Hopscotch, to bring together professional women who prefer flexible working options…

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that…

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now…

By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…

There has been a huge hue and cry about GDPR as companies scramble to get their data and privacy laws in order. You would’ve…

Taxation is a globally accepted practice by the state to generate revenue and subsequently fund expenditures that sustain the operation of the government. For…

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we…

Following a pitch handled by UK-based media consulting company, ID Comms, PHD has won the global media account of British banking and financial services…

Last month, we broke the news that Careem was looking for a creative agency. More than eight creative agencies including TBWA/RAAD, J. Walter Thompson…

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies…