By Leo Premutico There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and…

By Max Al Awaad Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is…

By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads…

In a research conducted by AdColony with On Device Research within several regions, Egypt ranks the highest in number of smart phone mobile gamers in the…

Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to…

By Elías Jabbe  Riyadh-based entertainment startup, Telfaz11, have been on an international journey after creating immensely popular short films and video series such as…

Group Partnership, a WPP company, said that they have won back the DEWA creative services account following a five-way pitch. According to the company,…

Tony Bourached is announced as the new CEO of Mindshare MENA, as of October 1st, 2019. Bourached is the current Regional Digital Director for Mindshare. His marketing career started back in the…

TikTok, has partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, to launch the #ForClimate…

Mel Edwards is the Global CEO of the newly created agency, Wunderman Thompson. The agency is a creation of a merger between J. Walter…

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media.…

Mustafa Al Abdullah, the man behind Middle East’s latest hit song “Taal” – is also a music director , songwriter and composer who is…