Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a…

By James Russo, senior vice-president of client strategy & development, Turner Ignite Attention is “the act or state of applying the mind to something”…

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is…

When it comes to client servicing, it’s time to digitize to optimize, says Tony Sarkis, media manager, UM MENA Digitization has transformed from a…

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR…

If you thought P&G had cut all it could from agency and production fees, think again. Chairman-CEO David Taylor said in an investor presentation…

It’s not Snapchat’s week. First, Kylie Jenner said she doesn’t open the app anymore, and then a big consumer brand polled its followers to find…

Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan. The Snapchat parent’s shares sank…

A new study by communications and PR agency Edelman called the “Trust Barometer” has brought to light some interesting findings on trust in the…

Following a statutory review of its offline media arrangements, Savola Foods has concluded its recent pitch with the appointment of OMD Egypt. The agency…

Bringing together ‘entertainment’ and ‘engagement’ – and food – co-founders Nathen Mazri and Pascal Haider have launched a restaurant dedicated to Garfield. Called “GarfieldEATS”,…

The role of advertising and media industry role in restoring humanity social, emotional and physical health by Tarek Ayntrazi, CEO, Generation C The advertising…