By Bassam Mustafa Influencer marketing has seen a major growth spurt, and is currently all the rage. With football superstar Leo Messi kicking off the Expo…

By Dan Cantorna  Data is considered by many to be the oil of the 21st century. The success of any brand in today’s digital…

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA…

Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without…

By Dr Alun Epps There is no need to even slightly paraphrase the prophetic line from the Eagles staple that has become the author’s…

By Alexander Jutkowitz It’s 8 a.m., and you step on to the subway [metro] to get to work. You automatically look down at your…

By Ayman Haydar You could be forgiven for thinking that 5G has been implemented, tested and been through several iterations given the amount of…

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants…

The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice…

By Ann-Christine Diaz and Max Sternlicht At the Cannes Lions Festival of Creativity, Ad Age sat down with and Alex Diamond, HBO’s director of…

In alignment with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness, has released a…

He turned an average-sized plastic manufacturing company into a marketing services giant with a market value of $20 billion. After 33 years of service,…