Yesterday, du released a statement saying that it’s in negotiations with Qatar-based beIN, the official broadcaster of the FIFA World Cup 2018. Soon after,…

Snap, which opened its Dubai office early last year, is headed by ex-Yahoo veteran Hussein Freijeh as managing director. He is supported by Jake…

Excitement is high for the FIFA World Cup in the region with four Arab countries participating in it for the first time. The first…

Vogue Arabia launched amidst much fanfare with its digital edition in October 2016 and first print issue in March 2017. Condé Nast International tied…

23% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi Arabia (60%) and in Egypt (70%) actually prefer…

7 questions with  J. Walter Thompson Beirut’s creative director, Paola Mounla 1. What are the challenges you have faced on account of being a woman?…

Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of…

In 2016, talent and recruitment group MCG Group launched a subsidiary recruitment consultancy, Hopscotch, to bring together professional women who prefer flexible working options…

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that…

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now…

By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…

There has been a huge hue and cry about GDPR as companies scramble to get their data and privacy laws in order. You would’ve…