Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia.…

Alphabet-owned Google continued to see its ad business grow in the first quarter, the company said as it reported earnings on Monday, but CEO…

By Waseem Afzal, general manager of OMD MENA’s e-commerce arm, Transact Every year, Seamless Middle East brings together experts and businesses from all over…

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning…

The review comes at a particularly bad time for WPP, which has been operating without a CEO since Martin Sorrell stepped down earlier this…

Companies offering help in meeting the European Union’s upcoming General Data Protection Regulation (GDPR) are bidding up the price on search ads for “GDPR”…

The beginning of April 2018 saw an investigation being launched into advertising legend and WPP chief Martin Sorrell over undisclosed alleged “personal misconduct.” Just…

‘Brand intimacy’ agency MBLM recently released its 2018 report, which is a study of brands based on emotions. The agency defines brand intimacy as…

The Middle East’s ride-hailing app Careem is believed to be on pitch according to industry insiders. More than eight creative agencies including TBWA/RAAD, J.…

In 2015, Communicate’s parent company Mediaquest started its joint venture with Buro 24/7, the international and contemporary news website covering fashion and lifestyle. At the time, Buro 24/7 has…

‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online…