Consumers lack a full understanding of Artificial Intelligence (AI) and are looking to businesses, government and academia for education, according to a FleishmanHillard report.…

Facebook is investigating a social analytics company called Crimson Hexagon because of its potential dealings with a Russian organization and other concerns over how…

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred…

Etihad Airways, the national airline of the United Arab Emirates, has launched a WhatsApp Business solution, allowing guests to communicate instantly with the airline…

The Customer Experience Group has announced the addition of SmartCX to its family of agencies. “The new customer experience measurement, consulting, and data analytics…

Millennials spend 1 hour every week on selfies – from clicking to editing – according to a 2017 study by design agency Now Sourcing…

New analysis by Kantar Millward Brown of 2000 brands measured in the BrandZ™ global brand equity database shows that fewer than 1 in 10…

Programmatic advertising agency Gamned! made its entry into the Middle East in 2016. Now, two years later, it has appointed Yves-Michel Gabay as managing…

By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by…

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year. By 2020…

Here are five lessons I learned whilst refreshing my brand, Bruce Clay Middle East. By Neal Patel, MD, Bruce Clay Middle East Stay true…

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of…