In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial…

The rise of the Internet and smartphones – and their prevalence especially among the younger generation – has led to a multitude of consequences…

Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data…

The Internet’s prevalence and the smartphone’s increasing penetration is seeing users turn to their phones for the simplest of tasks. And when they do,…

By Issam Kink, associate director – digital planning at OMD Online ad safety has been a heated topic over the past couple of years…

In July 2018, while a lot of Twitter accounts were being banned/removed, a tree was born. On Twitter. Enter Ghafa The Tree. Hello, my…

By Adrianne Pasquarelli (Illustration by Doug Chayka) At the SoHo flagship of fashion designer Rebecca Minkoff in New York, the shelves are stocked with…

Following a multi-agency pitch, Dubai-based digital marketing agency Netizency has won the social media business of Lenovo’s PC and Smart Devices business across the…

J. Walter Thompson Dubai has been named the Agency of Record for King’s College Hospital in Dubai. King’s College Hospital, which has been providing…

Another high-ranking marketing executive is leaving PepsiCo. Kristin Patrick, whose duties have included overseeing the company’s in-house content studio, will leave the company by…

There’s no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is…

By Ruth Bernstein, co-founder and chief strategic officer at Yard, a strategic image making agency Over the past few years, marketers across all industries and categories have…