TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with…

1. Wait, so what just happened? US District Judge Richard Leon that an AT&T-Time Warner deal can proceed. Essential background: In October 2016, A&T…

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord…

By Michelle Engle, senior vice-president, product, Valassis Digital The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving…

Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’ potential benefit: Prices for ads on the platform…

Last week, international chain IHOP changed its name to IHOb in a marketing gimmick announcing its new range of (b for) burgers – instead…

Snapchat and Instagram are stepping up their shopping rivalry as they both work e-commerce into new areas of their apps. Instagram On June 12,…

Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as Hewitt, Ogilvy, Benson & Mather in New York…

By Yasmine Abdelkhalek, Consultant, FTI Consulting (Image credit: Netflix) Companies are constantly striving to communicate their corporate narrative to their key stakeholders. Devising a…

RAPP Middle East, part of the Omnicom network, has just concluded an extensive pitch process bagging a three-year CRM contract for a leading automotive…

Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move,…

Audio, or an audio ad, has been around since the times of radio. Today, audio ads have taken on a new life thanks to…