Demand for online video content around the world and in the region is growing with OTT players competing with traditional TV for a market…

Following the opening of its fifth office in the region, in Cairo, Egypt, PHD has announced the win of its first client: Huawei. The…

Ramadan is the Super Bowl of the Middle East with advertisers spending a majority of their budgets during the Holy Month. Due to reduced…

By Alex Malouf, IABC Chair for Europe, Middle East and North Africa Every now and then, I get asked to join a jury. Unfortunately,…

(Adam Booth, MD with Mark Hopkins, executive digital director) UAE-based brand and digital agency Omnia has been growing rapidly with new appointments just recently. Now,…

There has always been a general sense of dissatisfaction in the regional ad industry with regards to digital ad measurement and monitoring. That is…

Following a three-month-long review process, IKEA Saudi Arabia has awarded its media mandate to Starcom MENA. With immediate effect, the agency will manage the…

Following issues of brand safety, measurability, data privacy and transparency, tech giants – mostly Facebook – have got themselves in hot water. Just last…

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia. The agency also…

By Dalia Halabi, manager – brand entertainment, OMD While the social platform play may be new, influencer advertising certainly isn’t. Though the faces have…

“Design is more than a logo. Design is a strategy made visible.” These are the words of Moira Cullen, vice-president of global beverage design…

Starting as media research director at Optimedia Italy in 1995, Vittorio Bonori has spent the last 23 years with the Groupe, moving into his…