By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…

There has been a huge hue and cry about GDPR as companies scramble to get their data and privacy laws in order. You would’ve…

Taxation is a globally accepted practice by the state to generate revenue and subsequently fund expenditures that sustain the operation of the government. For…

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we…

Following a pitch handled by UK-based media consulting company, ID Comms, PHD has won the global media account of British banking and financial services…

Last month, we broke the news that Careem was looking for a creative agency. More than eight creative agencies including TBWA/RAAD, J. Walter Thompson…

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies…

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…

Unilever’s oral care brand Closeup has chosen J. Walter Thompson Dubai as its Agency of Record and communications partner in the Gulf region. The…

What do you love about this industry? The pace of transformation What do you hate about this industry? Nothing I hate, but sometimes I…

Ramadan is a time of togetherness, celebration, and spirituality for many Muslims around the world. Reduced working hours and a change in lifestyle lead…

With e-commerce being valued as a $10 billion industry in the GCC, it only makes sense for brands to jump onto the e-commerce bandwagon…