Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning…

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to…

Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like Hamleys, Nissan and Emirates NBD are just a…

In the battle of online versus traditional and e-commerce versus retail, the former platforms have been touted as the clear winners. However, recent moves…

Grey is out as Revlon’s global agency of record after a year, the agency confirmed. “Our contract ran through June, and we both chose…

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…

This article first appeared on Communicate‘s sister site: AMEinfo.com Apple is a company that just reached $1 trillion in market cap and it is…

At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat – our flagship Arabic food brand – as…

Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind – a contextual marketing digital campaign. It hinged around…

Indra Nooyi is stepping down as CEO of food and beverage giant PepsiCo Inc., handing the reins to a top lieutenant in a transition…

By Tanaz Dizadji, Founder & CEO of insydo & Brand Ripplr There’s no denying that when done right, influencer marketing is the most effective…

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial…