By Sharvari Alape Having started his journey 25 years ago with Horizon FCB, Mazen Jawad is the president of Horizon Holdings that is home…

Leo Burnett UAE and Lower Gulf today announced, in a press statement, that the agency’s Regional Executive Creative Director of Dubai André Pereira Nassar,…

By Afreen Khan Home of a 1.5 billion users worldwide, WhatsApp reported a security breach few days ago. The company, which  introduced “End-to-End Encryption”…

By Afreen Khan Image Nation Abu Dhabi, Majid Al Futtaim and MBC Studios, three of MENA’s most influential and major media companies, signed an…

Muhammad Chbib may not be heading Tajawal as its CEO anymore, but his future plan is still brimming with his innovative ideas anticipated by…

By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It…

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…

GroupM, WPP’s named, Ravi Rao, CEO at GroupM Middle East North Africa (MENA), the group said in a statement. He replaces Filip Jabbour, who…

Future government and digital transformation are driving Bahrain’s IT market, said the newly appointed Country Manager of SAP Bahrain. This transformation is with at…

APCO Worldwide expanded its presence in the MENA region with the opening of a new office in Manama, Bahrain, Brad Staples, CEO of APCO…

By Sharvari Alape In response to a Reuters’s report, international cigarette maker Philip Morris has suspended their global social marketing campaign for their product…

This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display…