In July 2018, while a lot of Twitter accounts were being banned/removed, a tree was born. On Twitter. Enter Ghafa The Tree. Hello, my…

By Adrianne Pasquarelli (Illustration by Doug Chayka) At the SoHo flagship of fashion designer Rebecca Minkoff in New York, the shelves are stocked with…

Following a multi-agency pitch, Dubai-based digital marketing agency Netizency has won the social media business of Lenovo’s PC and Smart Devices business across the…

J. Walter Thompson Dubai has been named the Agency of Record for King’s College Hospital in Dubai. King’s College Hospital, which has been providing…

Another high-ranking marketing executive is leaving PepsiCo. Kristin Patrick, whose duties have included overseeing the company’s in-house content studio, will leave the company by…

There’s no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is…

By Ruth Bernstein, co-founder and chief strategic officer at Yard, a strategic image making agency Over the past few years, marketers across all industries and categories have…

Consumers lack a full understanding of Artificial Intelligence (AI) and are looking to businesses, government and academia for education, according to a FleishmanHillard report.…

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred…

Facebook is investigating a social analytics company called Crimson Hexagon because of its potential dealings with a Russian organization and other concerns over how…

Etihad Airways, the national airline of the United Arab Emirates, has launched a WhatsApp Business solution, allowing guests to communicate instantly with the airline…

The Customer Experience Group has announced the addition of SmartCX to its family of agencies. “The new customer experience measurement, consulting, and data analytics…