[Image: David Balfour, co-founder, Lightblue] Chalhoub Group’s luxury fragrance house Ghawali has appointed Lightblue as its lead creative agency. Lightblue will lead Ghawali’s marketing efforts in…

Following a multi-agency pitch process, Volkswagen Middle East has appointed Socialize as its social creative and digital media. The agency, which was recently acquired by We…

We are one week into the new year. Gym memberships and salad joints are both enjoying an uptick in business. But, resolutions aren’t just…

By Sawsan Ghanem, joint managing director and co-founder, Active DMC With IoT and the reality of our connected world today, the pressures on brands…

Multinational technology company Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC business in the Middle East and Africa. Leo…

Adform, a global independent advertising technology platform, has opened its first office in the region in Dubai. The operation will provide on-the-ground support Adform’s…

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still…

The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas 500 million canned drinks are sold over the festive period…

By Mateen Agha, associate director – SEO, Bruce Clay MENA Quite funny how people keep asking “When can we stop investing in SEO?” We…

Keith Weed is retiring as Unilever’s Chief Marketing and Communications officer in May after nine years on the job, the company confirmed. The news…

For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content…

Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018 with little change…