By Sharvari Alape Eltizam Asset Management Group is ready to work on its brand recognition, said Uros Trojanovic, General Manager, Strategy & Planning at…

By Afreen Khan The luxury world’s biggest conference in the MENA region, Arab Luxury World, returned for its 5th edition on the 12th of…

By Mohamed Itani Let’s face it, some of you must have thought of or desired at some stage to manage your media in-house. Well,…

By Sharvari Alape  The topic of blockchain is being increasingly discussed in the region as brands realize the potential behind the concept. Coinciding with…

By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football…

The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity…

Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa (MENA) operations in a press statement. The regional…

Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE…

With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of…

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has…

By Tahaab Rais Ramadan matters because it embodies values that help make people better versions of themselves, such as generosity, togetherness, empathy, kindness, giving, food…

By Ana Julia Olivera Advertising plays a significant role in today’s world. Countries have relied heavily on branding themselves to attract tourists and bring…