What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and…

By Tala Amin, social media director, Bruce Clay MENA With 2019 right around the corner, it is time to analyze the social trends for…

By Atif Altaf, associate marketing manager, and member of the International Council of Shopping Centers (ICSC) Life is no more a straight road leading…

The unprecedented use of social media in the Middle East has seen people get addicted to their phone – even more than their partner…

ICLP, a global loyalty agency, was founded in 1987 and has been present in the Middle East since 1993. It is now merging with…

It’s that time of the year (officially, at least) where one has reason to scare and be scared. So, to spook things up we…

OMD has won the global media mandate for Mercedes as part of a global review, report industry sources. In the region, OMD works with…

Today, Facebook is launching “Ad Breaks” in the UAE, Saudi Arabia and Jordan. An Ad Break is a video advertising format that can either…

Two weeks back, Facebook said it had discovered a data breach affecting 50 million users and had informed local law enforcement. Here’s a recap:…

Following a competitive pitch process, Abu Dhabi-based F&B company Agthia Group’s Al Ain Water has appointed Leo Burnett MEA as its creative agency. The…

Concluding a high-stakes global creative agency review that started in April this year, Ford has hired BBDO as its lead global brand creative agency.…

Following a competitive pitch process, Carat Dubai has been awarded the media responsibilities Dubai Parks and Resorts. The account was previously managed by Omnicom’s…