By Garett Sloane Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire…

To many over-the-top (OTT) providers, an ad-supported video on demand (AVOD) service is merely a tool to garner interest and funnel viewers to their…

Internationally accredited advertising agency, TBWA, announced in a press statement today, a change in its creative team in their Dubai headquarters, which according to…

Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users…

By Sharvari Alape The DIFC Data Protection Law No. 1 of 2007 is due to be modified soon with the new proposed Data Protection…

One of the main challenges viewed in adopting Artificial Intelligence is the gender biases available in the data. Hence, as part of an ongoing…

Saudi Arabian Telecom brand, Jawwy, launched a Ramadan campaign in both cities Riyadh and Dubai, almost two months after Ramadan. They said their campaign…

Notable for its news coverage, BBC.com  is also home for wide genres of content ranging from informative to entertaining topics such as lifestyle, science,…

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a…

By Luca Allam Adam Morgan coined the term ‘challenger brand’ in his 2009 publication Eating the Big Fish and co-authored PHD’s 2012 book, Overthrow: 10…

By Anthony Crupi Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more…

As the industry grows worldwide,“the core principles of marketing effectiveness and growth actually remains the same,” said Traci Alford, Effie Worldwide’s President and CEO…