(L: Justin McGuire, Founder and CEO of MCG& Group; R: Dan Matthews, Founder and CEO, Daniel Marks) The recruitment and executive search firms Daniel Marks…

MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding…

Facebook and Apple are in another fight over privacy and data after reports surfaced last week that Facebook built a consumer research app that…

In November 2018, WPP announced that it is merging J. Walter Thompson with Wunderman to create Wunderman Thompson. The merger saw Wunderman global CEO…

Ampersand, a global specialist marketing and talent consultancy, has been appointed by Etihad Airways to run and manage its first-ever marketing excellence academy. The…

Programmatic media company Gamned, has launched a new offering called Emerge that combines data science and consulting to offer better insights to advertisers. Launched…

By Laura Wasson, creative director at advertising agency, Madwell This is the age of “woke capitalism” and we are no longer selling products but ideas,…

Coca-Cola will not run an in-game Super Bowl ad for the first time since 2006. Instead, the beverage giant this year will air a…

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to…

By Medina Beganović, managing partner, Via Media Here’s a fun fact: 90 percent of our decisions are subconscious. Why? Here’s another fun fact: people…

Following a four-way competitive pitch, McDonald’s Egypt has decided to award its digital and social media account to OMD Egypt effective January 2019. The…

Many of the hot brands in retail today didn’t exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are…