Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe. With this move, the…

California Garden has awarded its strategic and creative duties to Horizon FCB Dubai. The agency will be responsible for the repositioning and launch of…

By Michele Iozzo, Managing Director MEA, Criteo As 2019 gets underway, marketers in the Middle East have been busy planning for the year ahead…

YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers…

Following a competitive pitch, global home and small appliance brand Beko has consolidated its regional media account with OMD. The account was previously split…

Ampersand, a global specialist marketing and talent consultancy, has been chosen by Johnson & Johnson Middle East to run and manage its new Distributor…

By Mustafa Shamseldin, Senior Vice President Foods Category, Middle East, North Africa and Asia Pacific, PepsiCo While supermarkets, restaurants, and a myriad of other…

Lee Clow, the creative mind behind ads like Apple’s “Think Different” and Adidas’ “Impossible is Nothing,” is retiring. As of February 14, the chairman…

Following a competitive pitch process, Havas Media Middle East has been appointed as the media agency for Bounce Middle East. The partnership will see…

When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name…

2018 was a transformative year for Saudi Arabia, socially and politically, but also for brands.   One such brand is Saudi Telecom Company (STC) that closed…

By Hussam El-Hage, digital marketing manager, Arabian Automobiles Buried treasure; the epitome of every pirate story. The infamous “X marks the spot” leads us…