News

  • July 13, 2020

    When Remote Work Is Not an Option

    Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, explains how an effective communication strategy brought the Al Masaood family closer…

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  • July 13, 2020

    How to Keep Users on Your App?

    Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at…

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  • July 12, 2020

    Snap Gives a Push to E-Commerce in MENA

    Last June, Snap launched Dynamic Ads, a new e-commerce offering designed to help brands grow their online business by simplifying the consumer purchase journey and driving measurable…

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  • July 9, 2020

    What It Feels Like for a Girl

    Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during…

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  • July 7, 2020

    Back to the Roots

    New Lebanese online marketplace Mawsam aims to connect local producers to a larger audience. More often than not, and especially for the past year,…

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  • July 5, 2020

    The Truth About Programmatic

    Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various…

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  • July 2, 2020

    Agora Images: #TheWorldWeWant

    To mark its 75th anniversary, the United Nations has launched the biggest-ever global conversation-UN75. The UN is calling on the youth and groups not…

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  • June 30, 2020

    Manners of Speaking

    Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we…

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  • June 29, 2020

    Feeling Some Techlove

    Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in…

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