Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands…

By  Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as…

By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they…

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to…

By Anthony Crupi The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly…

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds.…

By Sharvari Alape Having started his journey 25 years ago with Horizon FCB, Mazen Jawad is the president of Horizon Holdings that is home…

Leo Burnett UAE and Lower Gulf today announced, in a press statement, that the agency’s Regional Executive Creative Director of Dubai André Pereira Nassar,…

By Afreen Khan Home of a 1.5 billion users worldwide, WhatsApp reported a security breach few days ago. The company, which  introduced “End-to-End Encryption”…

By Afreen Khan Image Nation Abu Dhabi, Majid Al Futtaim and MBC Studios, three of MENA’s most influential and major media companies, signed an…

Muhammad Chbib may not be heading Tajawal as its CEO anymore, but his future plan is still brimming with his innovative ideas anticipated by…

By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It…