By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous…

By Faris Sibai  Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but…

By Bassam Mustafa Influencer marketing has seen a major growth spurt, and is currently all the rage. With football superstar Leo Messi kicking off the Expo…

By Afreen Khan LinkedIn announced a new content partnership with GCC-based digital marketing agency, Netizency. The partnership between both companies aims to provide multimedia…

By Sharvari Alape  Alibaba Cloud, the data intelligence backbone of Alibaba Group, has risen to be China’s largest provider of public cloud services, with…

By Dan Cantorna  Data is considered by many to be the oil of the 21st century. The success of any brand in today’s digital…

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA…

Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without…

By Dr Alun Epps There is no need to even slightly paraphrase the prophetic line from the Eagles staple that has become the author’s…

By Alexander Jutkowitz It’s 8 a.m., and you step on to the subway [metro] to get to work. You automatically look down at your…

By Ayman Haydar You could be forgiven for thinking that 5G has been implemented, tested and been through several iterations given the amount of…

The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice…