The riding giant Uber has announced earlier this week a layoff of third of its’ global marketing team.  Some of the members of the…

Van Gogh is unique. No other human being could mimic his work to perfection – but an AI could. A quick search on the…

By Drew Neisser Most new CMOs arrive with a mandate to find ways to make marketing more effective. Ironically, only a small percentage ask for…

By Garett Sloane Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire…

To many over-the-top (OTT) providers, an ad-supported video on demand (AVOD) service is merely a tool to garner interest and funnel viewers to their…

Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users…

Internationally accredited advertising agency, TBWA, announced in a press statement today, a change in its creative team in their Dubai headquarters, which according to…

By Sharvari Alape The DIFC Data Protection Law No. 1 of 2007 is due to be modified soon with the new proposed Data Protection…

One of the main challenges viewed in adopting Artificial Intelligence is the gender biases available in the data. Hence, as part of an ongoing…

Saudi Arabian Telecom brand, Jawwy, launched a Ramadan campaign in both cities Riyadh and Dubai, almost two months after Ramadan. They said their campaign…

Notable for its news coverage, BBC.com  is also home for wide genres of content ranging from informative to entertaining topics such as lifestyle, science,…

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a…