According to a recent study by TBWARAAD, 76% of CEOs in the region have taken to social media, to communicate and reassure their employees…

Amel Osman, Head of Corporate Practice at Golin MENA, on how both employees and employers need to adopt an entrepreneurial mindset to demonstrate their…

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the…

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director…

Meet Farah Souhail, Global Marketing Manager at Morgan Philips Group in London. When the world went into lockdown, Souhail got busy and launched her…

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during…

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that,…

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping…

In the new age of podcasts and audio streaming, one wonders whether radio still garners any listeners? The answer is yes. According to a…

The concept of beauty and what is considered to be beautiful has gone through a massive evolution in this past decade. There used to…

How Covid-19 is changing the business and the industry at large, according to FP7 MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the…

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies.…