Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to…

By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads…

In a research conducted by AdColony with On Device Research within several regions, Egypt ranks the highest in number of smart phone mobile gamers in the…

By Elías Jabbe  Riyadh-based entertainment startup, Telfaz11, have been on an international journey after creating immensely popular short films and video series such as…

Tony Bourached is announced as the new CEO of Mindshare MENA, as of October 1st, 2019. Bourached is the current Regional Digital Director for Mindshare. His marketing career started back in the…

TikTok, has partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, to launch the #ForClimate…

Mel Edwards is the Global CEO of the newly created agency, Wunderman Thompson. The agency is a creation of a merger between J. Walter…

Group Partnership, a WPP company, said that they have won back the DEWA creative services account following a five-way pitch. According to the company,…

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media.…

Mustafa Al Abdullah, the man behind Middle East’s latest hit song “Taal” – is also a music director , songwriter and composer who is…

Creative work does not guarantee agreement by everyone in the room. Some of the work might fail to convey the intended meaning, others are…

Snap Inc. has announced the launch of 3D Camera Mode on its application Snapchat. The company said that with  the new feature, Snapchatters can…