Rami Abughazaleh, from copywriting agency Yala Creative, shares some tips from a writer’s perspective. Credibility is key: speak to your audience in a voice…

We asked the professionals in the industry: which city is the most creative?

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing…

Over the past couple of months, photographers from all corners of the planet have submitted their best family shots to the #Family2019 Contest organised…

Twitter has issued a statement apologizing for unintentionally using contact of users, emails and phone numbers, to enable target advertising. The company said that they…

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content.…

By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to get to the key insight that will differentiate…

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the…

Anghami, the leading on-demand music platform in the MENA region, announced today a partnership with Snapchat through which they will promote regional talent from…

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts.  According…

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades,…

Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did…