Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in…

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global…

 Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like…

Communicate felt like doing a little bit of reminiscing today. Meet Donald Yip, a travel and landscape photographer from Melbourne, Australia. In the video…

Mobile advertising platform, Ad Colony recently published the results of their survey, which asked marketers regarding their strategies and results for user acquisition (UA).…

The Middle East Public Relations Association (MEPRA) will be hosting the sixth edition of their annual leadership majlis virtually this year. The majlis will…

By Sachin Mendonca, Strategy Director at Geometry MENA. Every brand is fighting for their share of attention online, against the backdrop of a limitless…

HalaHi, the region’s first platform that allows people to get shout outs from their favorite celebrities has announced a new addition to their services…

Regional online platform StriveME approaches the automotive industry in a different way, stepping outside of the usual technical details to grab the audience’s attention…

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid…

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If…

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East.…