Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that,…

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping…

In the new age of podcasts and audio streaming, one wonders whether radio still garners any listeners? The answer is yes. According to a…

The concept of beauty and what is considered to be beautiful has gone through a massive evolution in this past decade. There used to…

How Covid-19 is changing the business and the industry at large, according to FP7 MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the…

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies.…

Rajat Kaura, Head of Creative Strategy at Radix Media MENA, explains how mindfulness can increase a brand’s share of voice thanks to its relevance…

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to…

How Covid-19 is changing the business and the industry at large, according to DDB’s Chief Executive Officer for the Middle East. How is the Covid-19 crisis…

Blockthrough, a company that provides software and methods to counter adblocking – has released a report in collaboration with their subsidiary company PageFair, that highlights…

Organizations around the world are going to be facing even more difficult challenges, once the chaos of Covid-19 passes. One of them being, reintegrating…

Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the future of…