By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer

How Connect Ads differentiates themselves from the competition.

The streaming platforms latest report was published to give brands an idea on how to reach users during the holy month.

The new report looks at how businesses are responding to the growing popularity of content commerce.

Deceptive advertising is spreading rapidly online and threatening the revenue of publishers. How can we solve it?

The new report by YouGov looks at the changes that happened in the way people consume media and the rise of the paid subscription…

Cheryl King, MEPRA Strategy Board Member & Managing Director at markettiers MENA, on why podcasts are a marketing avenue brands simply can’t ignore.

The new report by Socialbakers highlights the value of chatbots in improving CX and driving ROI across touchpoints. 

Facebook IQ and Ipsos publish new study focusing on consumer trends and habits in Saudi Arabia.

Blanfuney was recently appointed Head of Strategy at DDB Dubai.

The Influencer Marketing Benchmark Report highlights how the pandemic affected the world of influencer marketing.

The new short-form video tool by Youtube will be available in beta phase for US consumers.