Beerud Sheth, CEO of conversational AI technology company Gupshup, explains why CRM needs to be recast as conversational relationship management.

Last week, Adidas took over Dubai’s OOH scene with its new ‘I’m Possible’ user-generated content (UGC) campaign, in line with the brand’s recent launch of the…

Dubai-based digital marketing agency Netizency just signed a retainer with Marks & Spencer’s regional franchisee as their new digital marketing agency. Netizency will now…

By Dan Rabinovitsj, Vice President at Meta Connectivity

An online safety video series launched by TikTok sees renowned creators from the world of stunts and online challenges highlight the risks in a real…

Partnership includes mentorship programs, guest lecture opportunities, and scholarship programs.

Ziad Chehade, Head of Business Marketing at Google MENA, explains the latest trends in consumer behavior and how automation can help brands understand and…

Kamal El Agha, Head of Data and Tech at Havas Middle East, explains why and how an intelligent creative engine will make a difference…

The arrival of VMG, a global multi-platform media company allows its borderless creative workforce to come together virtually for the first time in a 3D…

TikTok’s What’s Next trends Report for UAE and KSA highlight what will have an impact across the fashion, beauty & self care, food & beverage…

BMW Middle East in collaboration with their Dubai importer AGMC launches an NFT collection of the iconic engine roars of the ‘M series’ car…

Dajani moves from his current role as General Manager – Digital and CX Transformation at Nissan Motor Co. for Africa, Middle East, India, Turkey,…