Move signals APS’s expansion strategy in the region.

By Ahmad Itani, Chairman of PRCA MENA, Founder & CEO of Cicero & Bernay Communication Consultancy ​

Initiative aims to harness the power of marketing to drive change both internally and among consumers, while sharing learnings of how marketers can lead on sustainability.

Messiaen will remain based in Paris.

Company reports a 35% increase in revenue in 2020.

Julie Bogaert, Head of EMEA Talent at Snap Inc., joins from partnerships role at Facebook.

Infiniti Middle East is expanding its global marketing partnership with Publicis Groupe to incorporate CX.

The campaign is supported by a survey focusing on safety concerns that UAE drivers face.

Greenbook’s GRIT report results.

The expansion will see Merkle open hubs in Riyadh and Jeddah.

Series of films encourages shoppers to take action, download the app, tap, and shop.

By Karam Malhotra, Partner and Global Vice-President of SHAREit Group