January 9, 2025
STICKYGINGER EXPANDS TEAM WITH KEY PROMOTIONS
StickyGinger has welcomed in the new year with a selection of strategic new hires and well-earned promotions.
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January 9, 2025
JUMEIRAH APPOINTS THOMAS B. MEIER AS CEO TO DRIVE GLOBAL GROWTH AMBITIONS
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, has announced the appointment of Thomas B. Meier as its new…
Read moreJune 30, 2021
Return on Experience — The New Success Metric for Middle East Marketers
By: Samer Saad, regional manager, Middle East, AppsFlyer
Read moreJune 30, 2021
Work From Home – An Opportunity to Seize or a Dilemma to Freeze?
By Roger Sahyoun, Chairman of the Network Communication Group
Read moreJune 29, 2021
Kantar’s Amol Ghate: “Strong Brands Also Tend To Bounce Back Much Faster From Downturns”
Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands 2021 report. This year’s report highlighted that the world’s most…
Read moreJune 28, 2021
Case Study: How Zain Achieved First-Mover Advantage With Facebook’s New In-Stream Video Topics Led by OMD KSA
In a global first, Zain and OMD KSA partnered with Facebook to launch its in-stream topic-based targeting feature achieving 70% of in-stream ads watched…
Read moreJune 27, 2021
What The YouTube Culture And Trends Report Reveals About The Future Of Video
By Abdu Hussein, Culture &Trends Lead, MENA & Gina Shalavi, Trends Lead, YouTube Ads Marketing
Read moreJune 24, 2021
PHD Named Media Network of the Festival at Cannes Lions Awards 2020 & 2021
The accolade, known in any other year as ‘Media Network of the Year,’ reflects two years of award-winning work covered in the show.
Read moreJune 24, 2021
The State Of Mobile Marketing In 2021
WARC shares insights on the current state of mobile marketing.
Read moreJune 23, 2021
Print Works. So Why Aren’t You Using It More?
By Shadi Bakhour, B2B Business Unit Director at Canon Middle East
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June 23, 2021
Facebook Expands Shops to WhatsApp, Marketplace in Commerce Push
“Shops” feature is expanding to Facebook messaging app WhatsApp in several countries and to Facebook Marketplace in the United States.
Read moreJune 21, 2021
A New Destination For Creative and Media Collaboration
By Ali Miller, Director – Product Management at Google
Read moreJune 21, 2021
Cannes YouTube Global Ads Leaderboard 2021
YouTube lists out the top 10 global video ads from June 2020-May 2021.
