Ramadan conversations spiked on the first day of the holy month with five million tweets.

Jury members from MENA include Serviceplan’s Akhilesh Bagri, MullenLowe’s Paul Banham, Impact BBDO’s Ali Rez, Leo Burnett’s Rana Khoury, and Unilever’s Priya Sarma. 

Tie-up aims to expand UAE’s unattended self-service retail segment.

The industry body also reelects Rayan Karaky as Chair and Michel Malkoun as Vice-Chair.

Research finds a 65% surge in iOS app install ad spend in the second half of 2021.

Dabeet previously was Regional Marketing Manager for the MENA region at Amazon.

The appointment aims to position the agency as a leader in performance and retail media.

New report reveals the most accessible tech brand websites for online shopping, with Accenture taking the top spot. 

A modern articulation of the global creative network’s foundational values.

The regional industry body will also manage the Corporate Affairs Forum.

By Suzi Kuban, CCO at Next Broadcast Media

Book is part of Meta’s #SheCreates initiative, which returns for a second year.