November 30, 2024
DANI ONEISSE ON LOOKING FOR NEEDLES IN HAYSTACKS
For Dani Oneisse, CEO of Livingroom, AI is “a tool to facilitate the processing of vast amounts of information to extract insights that matter…
News
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November 30, 2024
MOE MINKARA OF BUTLERS, CLIFF’S NOTES, AND ALL SEEING-EYES
Moe Minkara, Founder/Executive Creative Director of Mink and his take on AI
Read moreJuly 8, 2021
Agora Images: #PlanetEarth2021
This shortfilm below was written and edited from the videos that users uploaded to the #PlanetEarth2021 contest of the Agora Agora Awards App.
Read moreJuly 7, 2021
Is The Use Of High-Tech Enough To Create A Successful Advertising Campaign Today?
Last week, sports brand Adidas launched the world’s first-ever liquid billboard, for the launch of the brand’s burkini swimwear collection. The campaign was conceptualized…
Read moreJuly 5, 2021
Is Your Customer Shopping Experience Future Ready?
By Murat Yoldas Ertugrul, MENA region VP of full-service digital agency, Emakina
Read moreJuly 4, 2021
DDB Appoints Ramsey Naja as Regional Executive Director for the Middle East
Ramsey will join Firas Medrows the current Regional Executive Creative Director at the helm of DDB’s creative departments.
Read moreJuly 4, 2021
MEPRA’s Souad Al Serkal : “We Noticed That People Who Work With Arabic Language Are Not Really Appreciated”
Watch the interview below with Souad Al Serkal, Executive Board Member at MEPRA
Read moreJuly 4, 2021
J Group’s Alain David : ” Advertisers Need To Build Their Trust Towards OTT Platforms As A Primary Medium For Their Campaigns”
Communicate spoke with Alain David, Chief Digital Officer of JGroup and General Manager of Promofix, to learn more about where the MENA region stands…
Read moreJune 30, 2021
Return on Experience — The New Success Metric for Middle East Marketers
By: Samer Saad, regional manager, Middle East, AppsFlyer
Read moreJune 30, 2021
Work From Home – An Opportunity to Seize or a Dilemma to Freeze?
By Roger Sahyoun, Chairman of the Network Communication Group
Read moreJune 29, 2021
Kantar’s Amol Ghate: “Strong Brands Also Tend To Bounce Back Much Faster From Downturns”
Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands 2021 report. This year’s report highlighted that the world’s most…
Read moreJune 28, 2021
Case Study: How Zain Achieved First-Mover Advantage With Facebook’s New In-Stream Video Topics Led by OMD KSA
In a global first, Zain and OMD KSA partnered with Facebook to launch its in-stream topic-based targeting feature achieving 70% of in-stream ads watched…
Read moreJune 27, 2021
What The YouTube Culture And Trends Report Reveals About The Future Of Video
By Abdu Hussein, Culture &Trends Lead, MENA & Gina Shalavi, Trends Lead, YouTube Ads Marketing
