TikTok has partnered with leading brand suitability company Zefr to launch a new brand safety and brand suitability post-bid measurement solution for in-feed ads…

A new survey conducted by Next Broadcast Media for residents of the KSA provides insights into the audio consumption habits for podcasts, digital radio,…

Celebrating the latest Impossible Is Nothing chapter in Dubai, Adidas built a basketball court 250m above Dubai as a part of its activation. With the…

Programmatic digital advertising platform, Gamned! recently launched the digital advertising glossary and here’s why every marketer and advertiser needs to keep it close.

By Samer Saad, Regional Manager for the Middle East at AppsFlyer

Publicis Groupe has announced the appointment of Tahaab Rais as its first regional Chief Strategy Officer working across Publicis Groupe agencies for the Middle…

By Mit Parekh, Manager, Brand and Commerce for Insights Division at Kantar, and Ankit Dhingra, Director, Brand and Commerce for Insights Division at Kantar

e&, formerly known as Etisalat Group, announced today the appointment of Publicis Groupe as its creative partner. Utilizing its robust UAE and global presence,…

New offices and leadership in Dubai are announced.

The first course of action taken is to begin from within by adopting blockchain technology and joining the metaverse. The agency believes that this is the natural progression…

Kawkabani succeeds Sangeeta Desai, whose term as interim CEO came to an end recently.

With over eight years of experience, Diaa joins the digital engagement agency after working at Leo Burnett as a Senior Communications Manager in Riyadh,…