
June 14, 2018
What’s driving the Ogilvy rebrand after 70 years?
Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as Hewitt, Ogilvy, Benson & Mather in New York…
June 14, 2018
Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as Hewitt, Ogilvy, Benson & Mather in New York…
June 14, 2018
By Yasmine Abdelkhalek, Consultant, FTI Consulting (Image credit: Netflix) Companies are constantly striving to communicate their corporate narrative to their key stakeholders. Devising a…