Fischer previously was Regional Head of Strategy at OMD.

Agreement will see Majid Al Futtaim and Binance work jointly on NFTs and crypto-payments with Binance Pay.

By Paige O’Neill, Chief Marketing Officer at Sitecore

With their latest campaign, The Big City Centre Vote, MAF opens the floor to mall visitors, to develop customized solutions catering to their wants…

By Amit Vyas, CEO of Nexa

CEO at Havas Media Middle East

The Arabic show in the region which is a Twitter exclusive aims to demystify and educate the audience on the world of crypto, trading tactics, blockchain…

The awards for MENA Strategy will be a part of a suite of WARC Awards, which also include the global WARC Awards for Effectiveness, and two other…

Homegrown UAE media agency wins global award at major ceremony in London.

The latest impact report commissioned by Google in collaboration with the research, strategy, and policy consultancy, Public First reveals how Google’s products contributed to…

CEO at Zenith Middle East

The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project,…