L’Oréal Middle East has selected Accenture as the performance marketing agency to help the Gulf Cooperation Council (GCC) use data and advanced technologies to…

Spotify unveiled the UAE edition of Culture Next, the Annual Global Culture & Trends Report. This year’s report explored how Gen Zs and millennials…

86% of the marketing and media representatives participating in the survey agreed that the pandemic improved their mobile marketing capabilities.

GoBazzar, the first website of its kind in the Middle East designed to compare prices of products and goods across different online stores, announced…

Following its major rebranding announcement last week, Meta reveals an ad campaign that introduces all the new possibilities at Metaverse.

Andreas Mielenhausen, Creative Lead and Marina Bonetti, Creative Strategy Lead at Google for the MENA, SSA and TR region describe how Travel and Tourism brands…

Sally Monem, Product Marketing Manager at Google MENA & Nathalie Ghattas, Insights and Strategy Manager at Google MENA brief MENA marketers on what they…

Known for the supply of 90% of the wire and cable requirements at Expo 2020, Ducab Group will now focus on providing ‘Energy for…

The Arab world’s largest English language newspaper in Lebanon officially folded in with the deteriorating situation of the country.

Naguib Toihiri, Regional Strategy Director at ForwardPMX MENA elaborates on enhancing your digital marketing game on Black Friday

Nadim Khammar, Digital Commercial Director in the Middle East for CNN International Commercial, explains CNN’s audience-first strategy.

By Ananda Shakespeare, CEO & Founder of Shakespeare Communications