
October 6, 2025
The New Search Landscape: Thriving in the Age of AI
The rise of generative AI is fundamentally reshaping how consumers discover brands and information. With AI Overviews now answering queries directly within search results,…

October 6, 2025
The rise of generative AI is fundamentally reshaping how consumers discover brands and information. With AI Overviews now answering queries directly within search results,…

October 6, 2025
Shamal Holding, a diversified investment firm behind some of Dubai’s most iconic lifestyle, leisure, and hospitality destinations, has appointed Omnicom Group as its fully…

August 25, 2022
Houbara Communications, locally-based communications consultancy in the region, has promoted Vicky El-Kassir to Director and Raaziqa Hassen to Account Director to support business growth.

August 25, 2022
By Karl Escritt, CEO of Like Digital & Partners

August 25, 2022
New research shows mobile app installs and spending among UAE consumers is on the rise indicating the maturity of mobile as a primary engagement…

August 24, 2022
Agreement kicked off on June 1, 2022.

August 24, 2022
To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report by the Chief…

August 24, 2022
Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces an exclusive partnership with Yazle.

August 23, 2022
A new study from Juniper Research has found the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million…

August 22, 2022
Housecall, a UAE home-grown start-up dedicated to transforming the future of healthcare, has appointed award-winning communications consultancy, Houbara Communications, to drive awareness around its accessible…

August 22, 2022
By Anna Germanos, Head of CPG, Retail & E-commerce for MENA at Meta


August 19, 2022
In the latest edition of Marketplace Middle East, CNN’s Eleni Giokos and Jomana Karadsheh meet tech startups in UAE and Turkey that are leading in innovation and hear what helps…

August 18, 2022
Deal with IFFCO involves three different brands.