August 12, 2025
Marketers: Help shape the future of sustainable marketing
Kantar and the United Nations Global Compact have launched the CMO Blueprint for Sustainable Growth Benchmark Survey – a first of its kind global…
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Read moreAugust 11, 2025
OSN and The Trade Desk announce new data-driven TV streaming partnership
OSN, the leading premium entertainment provider in the MENA region, announces a landmark partnership with global advertising technology leader The Trade Desk. This strategic…
Read moreJuly 18, 2022
True Strength of the Human Voice
Audio advertising is expected to increase by 6.4% in 2022. With the spiking interest in audio, advertisers and marketers need to come up with…
Read moreJuly 18, 2022
Behind The Adidas x Ravi Launch
We’ve all witnessed the massive lines outside the Adidas stores across the UAE to buy the limited-edition Ravi restaurant collection. Have you ever wondered…
Read moreJuly 15, 2022
ASDA’A BCW Youth Survey: Saudi Youth Looks Ahead to Stronger Relations with the U.S
Saudi youth are more likely to say the US is an ally now than at any point in the last five years. Two-thirds (63%)…
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July 15, 2022
Understanding the Podcast Advertising Metric Impressions & Downloads
By Suzi Kuban, COO for Next Broadcast Media
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July 14, 2022
Ekaterra Appoints PHD as Global Agency of Record
Omnicom Media Group agency will manage media strategy, planning, and buying activities in over 40 markets for the global tea business.
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July 13, 2022
Women To Watch 2022: Annie Arsane
Annie Arsane, Head of Platform Strategy, Global Business Solutions, METAP
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July 12, 2022
Women To Watch 2022: Alanna Turpin
Director – Sustainability & Culture at Omnicom Media Group MENA
