May 29, 2025
WPP Media launches as fully integrated, AI-powered media company
WPP today strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP…
News
Read more- Read more
May 28, 2025
Nearly Half of UAE consumers feel AI not meeting their customer service expectations, finds ServiceNow research.
ServiceNow, the AI platform for business transformation, has released the ServiceNow Consumer Voice Report 2025. Now in its third year, the report, which surveyed…
Read moreMay 13, 2022
Theft, Money Laundering, and NFT Market Manipulation Underline Importance of Safety and Compliance in Web3, Says Chainalysis Report
Findings highlight the risk, and reality, of abuse of new technologies.
- Read more
May 12, 2022
Twitter Refreshes Privacy Policy Approach Through Simplification and Gamification
The platform updates its approach to drive awareness and understanding of its policies.
- Read more
May 12, 2022
How to Launch Ultra-Effective Retargeting Campaigns
Programmatic digital advertising specialist Gamned! shares 8 best practices to launch clever retargeting campaigns.
Read moreMay 11, 2022
Omnicom Media Group and PHD Dominate in Latest Report by COMvergence
Middle East New Business Barometer FY 2021 reveals top media agency winners.
Read moreMay 11, 2022
Contextual Targeting Boosts Consumer Interest in Advertising by 32%
Seedtag and Nielsen’s research shows consumers perceive ads more positively when they are contextual versus the traditionally used demographic targeting.
Read moreMay 10, 2022
NFT Transaction Activity Stabilizing in 2022 After Explosive Growth in 2021
NFTs saw explosive growth in 2021, but this growth hasn’t been consistent and has leveled off so far in 2022. Below, we’ll explore how…
Read moreMay 10, 2022
Top 30 Leaders 2021: #3 Dani Richa
Group Chairman & CEO at BBDO Middle East, Africa & Pakistan
