Which brands made it to the top?

Hypermedia launched today its latest OOH media concept on Sheikh Zayed Road, the “Z Gallery – Art of Media”, a network of more than…

The Epica Awards 2022 advertising campaign highlights the PR advantages of entering the competition.

The appointment aims to boost the Horizon Holdings agency’s transformation in the Kingdom.

Which advertising campaigns resonated most with a female audience?

PRCA MENA has announced Murdoch University Dubai as a new University Partner member.

To bring its Unlimited National Data Power Plans to live, ‘du’ and its media agency Havas Middle East created an innovative special execution leveraging…

By Lina Ibrahim, Creative Strategist at Impact BBDO

Evorra, a SaaS marketplace for brands and agencies to simply build and scale audiences, has successfully raised an additional $1M USD pre-seed investment by…

Testing of the most requested update will be expanded to Twitter Blue subscribers in the coming weeks.

According to a report commissioned by Mckinsey, 71% of consumers expect companies to deliver personalized interactions and about 76% of them get frustrated when…

By Aasim Shaik, Managing Director at LPS