Brand and experience design agency, Bond aims to expand on the vision to build ‘living brand systems’ with the senior hire.

It’s ‘foul’, but not as you know it – VMLY&R Commerce’s Ramadan campaign rejuvenates Fava beans as a staple in the kitchen in line…

UM MENAT, IPG Mediabrands’ global media agency network, recently partnered with TikTok METAP to develop an end-to-end Creator Marketing training program. The cutting-edge partnership,…

Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making…

With the awards season in full swing, a new film and print campaign cheekily asks advertisers “What is an award?” Is it to impress…

Acorn Strategy, the strategy-led marketing, public relations, and digital agency, has announced annual promotions for six of its staff members in the UAE and also an expansion…

Ykone, the international influencer marketing agency in the fields of luxury and beauty, continues to expand in the Middle East. Present in Dubai since 2016,…

TikTok has partnered with leading brand suitability company Zefr to launch a new brand safety and brand suitability post-bid measurement solution for in-feed ads…

A new survey conducted by Next Broadcast Media for residents of the KSA provides insights into the audio consumption habits for podcasts, digital radio,…

Celebrating the latest Impossible Is Nothing chapter in Dubai, Adidas built a basketball court 250m above Dubai as a part of its activation. With the…

Programmatic digital advertising platform, Gamned! recently launched the digital advertising glossary and here’s why every marketer and advertiser needs to keep it close.

By Samer Saad, Regional Manager for the Middle East at AppsFlyer