By Mit Parekh, Manager, Brand and Commerce for Insights Division at Kantar, and Ankit Dhingra, Director, Brand and Commerce for Insights Division at Kantar

e&, formerly known as Etisalat Group, announced today the appointment of Publicis Groupe as its creative partner. Utilizing its robust UAE and global presence,…

New offices and leadership in Dubai are announced.

The first course of action taken is to begin from within by adopting blockchain technology and joining the metaverse. The agency believes that this is the natural progression…

Kawkabani succeeds Sangeeta Desai, whose term as interim CEO came to an end recently.

With over eight years of experience, Diaa joins the digital engagement agency after working at Leo Burnett as a Senior Communications Manager in Riyadh,…

Keeping at its core the values of kindness, tolerance, generosity, and solidarity, the platform launches a CSR initiative to bring its users closer to…

To honor Ramadan traditions, Meta is bringing back #MonthofGood this April, with new immersive experiences and features across its technologies.

By Nicholas Watson, Co-Founder & CEO of Udrive

Wendyverse can be visited by those who own Meta’s Quest 2 virtual reality headsets starting April 2.

Chrome is starting the next stage of testing for the Privacy Sandbox ads relevance and measurement proposals.

VMLY&R’s global leadership breaks down the ‘creative commerce’ approach and other significant factors that marketers need to pay attention to in an era of…