Global Chief Experience Officer at Ipsos, Helen Wilson discusses with the Communicate the foundational elements of a CX strategy that can help brands build…

In line with the Kingdom’s vision to diversify the economy by 2030, PepsiCo — one of the leading global food and beverage manufacturers —…

A chat with the team behind “Dirty Laundry.”

Tide, the leading brand in laundry care, has taken the initiative to brighten up the streets of Lebanon with its new “Brightening Billboards.” In…

Work activates the recent AI craze of converting text to image.

Pitch aimed at consolidating all media into one agency group.

Initiative aims to help promote a safe experience for women content creators.

Leading programmatic company inks agreement with digital out-of-home tech company.

Jordan, Algeria, and Mali editions will be held later in February.

By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East

Abdelnabi Alaeddine is appointed Regional Director, Planning & Digital Investment, and Nayan Joshi is promoted to Digital & Innovation Director.

The tool also demonstrates ‘compressed commerce’ in action.