Dubai-based creative boutique quote un quote is proud to announce the launch of its latest regional campaign for Zespri, one of the world’s most beloved kiwi fruit brands. The campaign, titled “Jam-Packed,” is now live across key APAC markets including South Korea, Vietnam, Malaysia, Singapore, India, and Indonesia.
“As a young, independent agency from Dubai, being entrusted with a regional campaign of this scale was a milestone moment for us,” said Joseph Makhoul, Co-Founder & COO of quote un quote.
“Our single-minded goal was to showcase Zespri’s incredible nutritional value in a playful, engaging way that would resonate across diverse Asian markets. The ‘Jam-Packed’ creative platform allowed us to do just that—with impact, energy, and a lot of flavor.”
Jam-Packed was built around a high-energy creative platform that brings to life the ‘bursting with goodness’ quality of the Zespri fruit. The campaign aims to connect with health-conscious consumers across the region, inspiring them to elevate their healthy lifestyle with a fruit that delivers much more than meets the eye.
“This project is personal to us,” adds the quote un quote team. “As a small independent agency born in Dubai, it’s a privilege to create work at this scale for a brand we genuinely admire. It’s proof that smart, nimble thinking from the region can resonate across markets.”
For reference, quote un quote is a Dubai-born boutique creative agency delivering strategy, storytelling, and brand experiences for ambitious clients across the Middle East and beyond. Founded with the belief that big thinking isn’t reserved for big agencies, quote un quote helps brands find their voice and speak it boldly.
Quote un quote is literally exporting creativity right from the heart of Dubai.
