Through our hectic lives, sometimes we find ourselves consumed with our jobs and daily duties where we forget to power down and recharge.
In a slice of life, Ikea provided the ultimate showcase for good sleep. Created by agency Havas Lemz and produced by CZAR Amsterdam, the ad features a couple and their toddler that happen to be sleeping well to be “fully charged” and ready for the next day.
But the striking element in the ad is the poetic copywriting. The narrative indulges in our daily attempts of letting go and relaxing.
This ad is the reminder we all need to maintain healthy and efficient lives.
Agency: Havas Lemz
Copywriter: Sander van de Vlasakker
Art Director: Rein van der Ven
RTV Producer: Marga Bierema
Production: CZAR Amsterdam
Director: Floris Kingma
Producer: Roos Blank
Production Manager: Aemilia van Lent
Director of Photography: Gabor Deak
First AD: Philip de longh
Public Relations: Rizka Soetjoko