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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Rotana Cinema launches new channel advertising strategy

Media

Rotana Cinema launches new channel advertising strategy

Since its launch, Rotana Cinema claims has been at the forefront of the non-encrypted channels in terms of being on top of the viewership and ratings, offering the newest Arabic movie productions firstly and exclusively to its viewers. test

To complement this success and extend the channel’s potentials, Rotana TV Network is implementing tailor made advertising strategies on Rotana Cinema from November 21. This move accompanies the launch of the Saudi version of this channel dedicated specifically to the Saudi market in terms of both, content and advertising. A second version of the channel will be catering to the Egyptian market.

Although the two channels will offer their viewers the same prominent Egyptian and Arab films, there will be a clear separation in terms of advertising slots between the two channels and countries, easing advertisers’ convenience and communication with the consumers.

Also, both channels will show specialized content daily at certain slots, such as broadcasting women-oriented movies in the morning time, theme nights, and showing movies with only one commercial break after midnight to enhance the viewing experience.

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