With Dubai playing host to the season finale of the Red Bull Cliff Diving World Series,JCDecaux has teamed up with the brand and Dubai Airports to install 56 digital screens at the baggage claim area of Terminal 3 showing live updates about the event.
The project uses live data to generate content through dynamic and contextual messages to the relevant audience.
Bertrand Mouraille, Managing director of JCDecaux Dubai and Northern Emirates, says in a statement, “Dynamic content is a must for Digital Out Of Home. This campaign from Red Bull demonstrates how this form of media can truly take advantage of, and benefit from, richer content. We at JCDecaux are passionate about digital, and the future holds great promise for what we can do with it.”
Alberto Chahoud, regional communication manager for Red Bull in the Middle East and Africa, adds, “We are thrilled to see Dubai host the final stop of the Red Bull Cliff Diving World Series, and can’t think of a better place to promote the event than Dubai International, the gateway to Dubai.”