Nation Media Group, an independent media house in East and Central Africa has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East region following a competitive pitch last month. The MediaVantage has been awarded the rights to sell advertising and commercial opportunities in all the titles owned by The Nation Media Group including its flagship brands such as The Daily Nation (Kenya), Business Daily Africa (Kenya), Daily Monitor (Uganda), Daily Citizen (Tanzania) to clients and media agencies in the Middle East region.
Joe Muganda, CEO of Nation Media Group, says in a press statement, “The Middle East continues to be an attractive market for African investors and visitors, and we feel that now is the time to appoint the right media representative to manage our commercial interests. The MediaVantage is clearly the market leader and we are delighted to have selected Manoj (Khimji), Imane (Eddinari) and their team to partner with us to represent the Nation Media Group. ”
Manoj Khimji, managing director of The MediaVantage, adds, “Nation Media Group is by far the leading African publishing and media company; we are delighted to add all titles owned by the group to our current roster of leading African media. We look forward to offering complete media solutions from the African continent to clients and agencies in the Middle East.”