Ezdan Holding Group and ELAN Media, the media arm of ELAN Group have recently signed a partnership where ELAN Media will be the exclusive media representative for the mall. The announcement was made during an official signing ceremony attended by senior executives from both companies.
As part of the 10-year agreement, ELAN Media will bring its solid experience in the advertising industry to ensure the promotion and sales of the mall’s indoor and outdoor advertising assets, including digital and static MUPIs, flags, mega-danglers, and external light boxes. The advertising assets, which are strategically placed in the mall to capture large footfall, will further expand Ezdan’s exposure and market as well as ELAN Media’s portfolio of OOH assets.
The two parties have closely collaborated over the past few months to arrange a joint agreement that would enhance the position and aims of both companies to begin a mutual long-standing relationship of cooperation.
Commenting on the partnership, Dr. Moussa Al-Awwad, chief operating officer of Ezdan Holding Group, says in a statement: “We are pleased that we have embarked on this key partnership with ELAN Media which is a reputable company that has a long experience in the media industry and employs state-of-the-art communication techniques and tools that will best serve our goals to reach out to the largest number of people and expand our presence at local, regional and international levels.
“This step will further pave the way for us to promote Ezdan Mall’s standing as the number-one destination for families in Qatar that fulfills their needs for a broad range of products, entertainment activities for their children and edutainment sessions and workshops that address various topics of a great interest to them including environment’s protection, planting, cooking and religious awareness with the aim of effectively engaging with the Qatari society; one of the important goals for the Group’s new motto: ‘Ezdan is the Place’,” Dr. Al-Awwad adds.
Jamie Ball, chief operating officer at ELAN Media, says: “At ELAN Media, we aim at continuously creating innovative and engaging communication opportunities for our clients. Ezdan Mall provides numerous exciting communication opportunities for brands, and we are delighted to be the mall’s exclusive advertising partner. The development of OOH advertising is digital, and it is a core part of our strategy to grow our digital OOH offering. It delivers a more engaging advertising platform for brands, and a better mall experience for mall visitors. This partnership with Ezdan Mall marks another milestone in the achievement of our expansion plans.”